CHARLOTTE, N.C. (April 9, 2012) – Developing and sustaining quality relationships with clients is important in any business, but particularly in the real estate industry. Today, Realtors® provide advice to homeowners throughout the entire homeownership lifecycle, not just at times when they are buying or selling a home.
With that goal in mind, Allen Tate Company (www.allentate.com), the Carolinas real estate leader, has partnered with Salesforce.com, a San Francisco, Cal.-based enterprise cloud computing company speciaizing in customer relationship management (CRM) solutions. Allen Tate agents will use Salesforce.com to better connect with their clients and prospects by offering time-sensitive, relevant infomation specific to client needs throughout the homeownership cycle.
“As a technology leader, Allen Tate is always looking for cutting-edge solutions that will help our agents better serve their clients. Salesforce.com topped the Forbes list of the World’s Most Innovative Companies, and for Allen Tate, it offers the perfect foundation for our company-wide CRM platform,” said Phyllis Brookshire, senior vice-president, Allen Tate Realtors.