1 Mar 2018

1st Choice Realty Joins Allen Tate Realtors® in South Carolina

Real estate leader adds four offices, expands coverage to Lake Keowee and Lake Hartwell

Allen Tate RealtorsⓇ announced today that it has joined forces with 1st Choice Realty, Inc. in the mountain lakes region of Oconee County in the western Upstate of South Carolina. Allen Tate will acquire four 1st Choice Realty offices in Salem, Seneca and Fair Play, S.C. and a dedicated office for Melanie Fink & Associates, expanding the 60-year-old company’s Upstate reach to eight sales offices.

Allen Tate Realtors® is the Carolinas’ largest real estate company, leading in listings and sales volume. With this announcement, the Allen Tate Companies will operate a total of 47 branches in the Charlotte, Triad and Research Triangle regions of North Carolina and the Upstate of South Carolina.

Allen Tate will now operate offices at Lake Keowee-Seneca, Lake Keowee-Waterfront, @Keowee Key and Lake Hartwell, in addition to their current Upstate offices at Greenville-Downtown, Greenville-Woodruff Road, Easley/Powdersville and Greer.

In April 2005, 1st Choice Realty was formed by the merger of three local real estate companies under the ownership and management of John Pulliam, serving Oconee County, S.C. and nearby communities. Since then, 1st Choice Realty has grown to a team of more than 50 Realtors® and professional staff. In 2017, 1st Choice Realty closed more than 600 transactions totaling $165 million in closed sales volume.

Pulliam, Broker-in-Charge, has lived in South Carolina and worked in residential real estate sales since 2003. He currently serves as the chairman of the board of directors for the Western Upstate Association of Realtors® and on the regional board of directors for United Community Bank. Pulliam and his wife, Sue, have two grown children.

“We’ve worked with John and his team professionally for many years through the Leading Real Estate Companies of the World® network. We’ve always been impressed with their values, business model and commitment to exceptional customer service,” said Pat Riley, president and CEO of the Allen Tate Companies.

“As an independent real estate company, we received many incoming referrals from Allen Tate through LeadingRE for clients looking for second or retirement homes. When Pat Riley was chairman of LeadingRE, we formed a relationship. We knew that Allen Tate had the resources and the culture that would allow our company to grow and thrive,” said Pulliam.

“I look forward to providing our valued, loyal clients another layer of service and market exposure.”

“We are excited to have John join the Allen Tate Leadership team. We know that our team will benefit from his servant leadership expertise,” said Phyllis Brookshire, president, Allen Tate RealtorsⓇ.

Allen Tate entered the Upstate region in January 2008, with the acquisition of Rigby Co. Realtors. In 2017, Allen Tate closed 22,273 transactions totaling $5.672 billion across the company footprint.

Allen Tate Companies
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