26 Jun 2017

Yes, You Need a Realtor®

Allen Tate CEO Pat Riley shares why you need professional advice – not just when you’re buying or selling a home

Inventory is low, home prices are rising, and just about every home buyer you know is competing against other buyers for the right house.

So in today’s market, do you really need a Realtor® to help you sell your home?

Actually, you need a Realtor more than ever in today’s fast-paced real estate market. In fact, you need a Realtor even if buying or selling a home is not even in the short-term forecast.

“You need a Realtor for Life,” says Allen Tate Companies President and CEO Pat Riley in the June edition of Carolinas Market Update.

Most of us think about retaining the services of a Realtor when it’s time to buy or sell a home. We often select our Realtor by chance – calling the name on the yard sign, contacting the person whose photo appears online next to a property, or asking a friend.

But all of these things carry risk. The agent on the sign represents the seller’s interests. The person who appears online may not be associated with the home; they just bought advertising. And the person your friend suggests might be right for them, but not what’s best for you.

A long-term relationship with a Realtor helps eliminate these risks – and offers ongoing reward for your entire homeownership journey, when it’s time upgrade, refinance or add insurance coverage.

“Think about it. We surround ourselves with professionals to manage things. We don’t find someone new every time we get sick, pay our bills, mow the grass, have the car serviced or the dog groomed. And yet, we find ourselves selecting a new Realtor every time we are ready to make what is likely our largest purchase,” said Riley.

Many people don’t realize that a Realtor can find the home you want or need, even before it comes on the market. A Realtor will help you make your best offer, increasing your chances of winning the contract. And your Realtor will make sure your home is ready to show off to potential buyers.

“A common misunderstanding is that buyers today will buy anything,” said Riley. “Buyers are particular. Homes in great condition, that are current and priced right for the market, will move quickly. But homes that are outdated, in need of repair, or priced unrealistically will linger.”

Sellers often have unrealistic price expectations because they turn to an automated valuation tool online to determine the value of their home. Unfortunately, online calculators are based on things like tax values and square footage, not details like condition and location of the home in relation to others in the neighborhood.

“The chance of the same homes of the same age in the same neighborhood having the same value is slim to none,” said Riley. “A Realtor lives in your world and serves your marketplace. They can make that differentiation.”

Carolinas Market Update is targeted to consumers in the Charlotte, Triad, Research Triangle and Upstate S.C. regions. It is produced quarterly by the Allen Tate Companies and features information, statistics, trends and predictions about the real estate market in North and South Carolina.



Allen Tate Companies
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