4 Apr 2017

Allen Tate Company Celebrates 60th Anniversary, Launches “We are home™” Branding Campaign

Sixty years ago, H. Allen Tate, Jr, had a dream: to own a successful real estate business. On April 1, 1957, Tate opened the doors on a one-man, one-location real estate and insurance company near today’s uptown Charlotte, N.C.

Since then, the Allen Tate Companies has grown to a full-service, home ownership company, serving customers from 45 local offices with more than 1,500 Realtors®, across four regional markets in North and South Carolina.

This month, Allen Tate celebrates its 60th anniversary by launching a new branding campaign focused on Tate’s dream and the core foundation of the company: We are home.™

“The Allen Tate Companies has always been about providing exceptional service to provide and protect quality of life in the communities we serve,” said Pat Riley, president and CEO, Allen Tate Companies.

“Home is a place where we feel comfortable, a place where you are pushed to do your best, to share with the ones you love the most. Quality of life begins at home,” said Riley.

“At Allen Tate, we’re all things home. Sure, we’re real estate. We help buyers and sellers. But we’re also mortgage. We’re insurance. We’re a complete Family of Companies that are there for you. We’re the expert you expect in every home situation,” said Riley.

“We’re also community. We believe it’s our responsibility – and our privilege – to give back to the local communities in the Carolinas where our Realtors and employees live, work and play.”

Past, present and future Allen Tate customers can expect to see the new branding on print, digital, social media, outdoor and radio advertising throughout the company’s footprint beginning in April.

Allen Tate Company is the Carolinas’ leading real estate company, based on closed transactions sides, with offices in the Charlotte, Triad, Triangle, and Upstate South Carolina regions. Allen Tate provides real estate, mortgage, insurance, and relocation services throughout the entire homeownership life cycle. We are committed to providing and protecting quality of life for the communities we serve. Visit allentate.com for more information.

We are real estate. We are mortgage. We are insurance. We are community. We are home.™

Allen Tate Companies
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