Exposure is key to selling quickly and getting top dollar
While many factors influence the sale and price of a home, one that certainly contributes is exposure. By exposing your home to the largest number of potential buyers, the better your chance for great results.
To do that, you need a real estate partner who can showcase your home to local, regional, national and even international buyers. In the May-June edition of Carolinas Market Update, a bi-monthly real estate video series produced by the Allen Tate Companies, President and CEO Pat Riley talks about the importance of exposure.
“As a regional real estate leader, Allen Tate showcases your home on allentate.com to thousands of buyers across the Carolinas. We partner with Realtor.com to expose your home to buyers nationally,” said Riley.
“But we extend that reach even further, through our affiliation with Leading Real Estate Companies of the World®, the world’s largest network of more than 500 premier, independent real estate brokerages in 50 countries around the world.”
Through LeadingRE, Allen Tate listings are shared via local websites of members around the globe. In today’s real estate environment, it’s very likely that the buyer for a home will come from another city or country – and not just across town, said Riley.
Allen Tate also receives extensive referrals from other brokers in the LeadingRE network. In 2015, more than 35,000 referrals were sent through the network – including nearly 2,400 received by Allen Tate that resulted in closings.
“When you maximize your exposure, you maximize your return,” said Riley. “Make sure the real estate company you choose can offer your home the exposure you deserve.”
Carolinas Market Update is targeted to consumers in the Charlotte, Triad, Research Triangle and Upstate S.C. regions. It is produced every other month by the Allen Tate Companies and features information, statistics, trends and predictions about the real estate market in North and South Carolina.