10 Nov 2015

Despite Strong Housing Market, Few Sellers Choose to “Go It Alone”

Only 9 percent of homes are For Sale by Owner

In today’s real estate market, homes in good condition that are priced competitively don’t stay on the market very long. Savvy buyers keep their eyes open and are prepared to write an offer quickly when they find the right home.
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So you might think that more sellers are taking the Realtor® out of the process – and listing the home themselves to save marketing dollars.

Quite the contrary, says Pat Riley, president and CEO, Allen Tate Companies, in the November-December edition of Carolinas Market Update, a bi-monthly real estate series.

Only 9 percent of home are FSBO – for sale by owner – and that has not changed in the last 3 years, according to the National Association of Realtors. Of those, nearly half knew the buyer – a family member or friend – which mean true FSBOs are even a smaller percentage of today’s market.

“Marketing – while very, very important – is only a small part of the real estate equation. Sellers understand that a professional Realtor offers you is much, much more,” said Riley.

A Realtor helps you:

  • Price your home correctly
  • Stage your home effectively
  • Identify necessary repairs and enhancements to get your home ready for sale
  • Showcase your home through quality photography
  • Expose your home to the real estate community
  • Expose your home to the widest range of potential buyers through the right websites

In addition, a Realtor is prepared to immediately respond to inquiries about your home and is available for unbiased showings. Realtors are familiar with mandated disclosure and discrimination law, and is an expert in negotiating inspections, warranties, and what is included with the home.

Interestingly, 92 percent of all home buyers also elect to use the services of a Realtor.

“So why would it even make sense to represent yourself as a seller when your buyer has a professional by their side?” said Riley. “You only pay if your Realtor does the job and gets results.”

Carolinas Market Update is targeted to consumers in the Charlotte, Triad, Research Triangle and Upstate S.C. regions. It is produced every other month by the Allen Tate Companies and features information, statistics, trends and predictions about the real estate market in North and South Carolina.

Allen Tate Companies
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