Allen Tate Company, the Carolinas’ leading real estate company, announces its Showcase Elite partnership with Realtor.com, the leading national homes-for-sale website and official website of the National Association of Realtors®.
Realtor.com, which displays property listings and real estate information from more than 800 Multiple Listing Services (MLS) to nearly 23 million consumers each month, will serve as Allen Tate’s national home search portal. The company maintains a strong local web presence through allentate.com, the leading real estate website in the Carolinas. Allen Tate listings also have an international reach through exposure on LeadingRE.com, the official website of Leading Real Estate Companies of the World®, a global network of more than 500 real estate firms in 50 countries around the world.
Additionally, Allen Tate luxury properties are showcased to more than 3 million luxury buyers annually on LuxuryPortfolio.com.
The company elected to partner with Realtor.com for a variety of reasons, said Pat Riley, Allen Tate president and chief operating officer.
“Realtor.com shares our core beliefs about accurately representing a seller’s listing and presenting timely, correct information to potential buyers,” said Riley. “Realtor.com also believes that consumers are best served by working with a licensed real estate agent, and that a real estate professional’s expertise is a far better indicator of the true market value of a property than a formula-based estimate, which is often used on other websites that display real estate listings.”
Allen Tate’s Showcase Elite partnership will give Allen Tate agents full control over how their client’s listings appear, including the opportunity to display up to 36 photos, customized property descriptions and virtual tours. For sellers, this means accurately and completely exposing their property to the widest number of possible buyers nationwide. For buyers, Realtor.com offers a trusted resource for accurate, timely information and a direct connection to the Allen Tate agent who is most knowledgeable about the home.