The luxury real estate market is one of the fastest growing market sectors, and Allen Tate Realtors® across the Carolinas are ready to meet the challenges of these discerning buyers and sellers.
In June, nearly 300 Allen Tate agents participated in Luxury Portfolio workshops held at six locations throughout the company’s footprint in the Charlotte, Triad and Research Triangle regions. Allen Tate Company is a member of Luxury Portfolio International® (allentate.luxuryportfolio.com), a boutique group of luxury real estate firms with listings in more than 50 countries, representing more listings and sales than any franchise or luxury organization in the country.
“Allen Tate is a market leader in the Carolinas when it comes to luxury properties. Our agents are committed to providing luxury buyers and sellers with the best experience and the best resources for their unique market segment,” said Phyllis Brookshire, president, Allen Tate Realtors.
Agents learned about specialized marketing resources and programs to best position luxury sellers in front of qualified and interested luxury buyers. Resources include global website exposure through Luxury Portfolio International; online and print advertising opportunities through Luxury Portfolio Magazine; The Wall Street Journal, Unique Homes, Veranda, Country Life International and other publications; Luxe Analytics market data; professional photography; virtual property tours; and luxury marketing collateral.
According to the National Association of Realtors®, sales of homes listed at more than $1 million increased by one-third in Q4 2013 over the previous year.
Luxury Portfolio International is the boutique group of luxury brokerages within Leading Real Estate Companies of the World®, the largest network of independently branded real estate companies in the world with 500 members, 4,000 offices and 120,000 associates.