14 May 2014

Allen Tate Realtors® Now Offers Access to Chinese Luxury Home Buyers

Allen Tate Realtors now offers luxury home sellers in North and South Carolina exposure to more than 1.5 million Chinese home buyers.

Luxury Portfolio International, a network of 200 real estate agencies representing listings valued at more than $44 billion in 47 U.S. states and 30 countries, has signed an agreement to market all of its listings, including those offered by Allen Tate, to Chinese buyers on Juwai.com.

The new agreement will give owners of luxury properties listing with Allen Tate, the largest real estate company in the Carolinas, the ability to market their properties to the fast-growing Chinese market, through Allen Tate’s relationship with Luxury Portfolio International™.

Luxury properties represented by Allen Tate in North and South Carolina are homes priced $750,000 and up. Juwai.com, which claims to be the most popular website for Chinese buyers purchasing property outside of China, markets 2.4 million listings in 53 countries to a monthly audience of 1.5 million — with more than 8 out of 10 residing in mainland China.

Luxury Portfolio International’s homes photo gallery has proven to be a beneficial resource for buyers and a global marketing tool for sellers. The new agreement with Juwai.com promises to further strengthen the global market exposure with the expansion to Chinese buyers.

Under the terms of the agreement between the two companies, Juwai.com will market all of Luxury Portfolio’s listings in Chinese. Luxury Portfolio members will also have the option to upgrade their corporate and agent branding on Juwai.com.

Available upgrades include luxury branding, extra agent profiles, additional translation services, email direct marketing and Chinese-language property brochures.

For more than 57 years, Allen Tate Company has earned an outstanding reputation for marketing distinguished properties and serving luxury homebuyers. Through the company’s experienced, professional Realtors®, buyers and sellers of luxury properties will find agents who can coordinate the details of today’s sophisticated transactions to provide the most comprehensive and exceptional experience for luxury homebuyers and sellers, in the U.S. and internationally.

Allen Tate Companies
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