9 Apr 2012

Allen Tate Partners with Salesforce.com for Customer Relationship Management Strategy

CHARLOTTE, N.C. (April 9, 2012) – Developing and sustaining quality relationships with clients is important in any business, but particularly in the real estate industry. Today, Realtors® provide advice to homeowners throughout the entire homeownership lifecycle, not just at times when they are buying or selling a home.

With that goal in mind, Allen Tate Company (www.allentate.com), the Carolinas real estate leader, has partnered with Salesforce.com, a San Francisco, Cal.-based enterprise cloud computing company speciaizing in customer relationship management (CRM) solutions. Allen Tate agents will use Salesforce.com to better connect with their clients and prospects by offering time-sensitive, relevant infomation specific to client needs throughout the homeownership cycle.

“As a technology leader, Allen Tate is always looking for cutting-edge solutions that will help our agents better serve their clients. Salesforce.com topped the Forbes list of the World’s Most Innovative Companies, and for Allen Tate, it offers the perfect foundation for our company-wide CRM platform,” said Phyllis Brookshire, senior vice-president, Allen Tate Realtors.

“Salesforce.com is a game changer. This fully mobile, cloud-based system allows me to be on the go, yet up-to-date on all of my client data, contracts and team members for any transaction. Coupled with other technology tools, this is going to make my client experience richer, while streamlining many of the details agents must track on a daily basis,” said Realtor Hilary Broadway, Allen Tate Lake Norman office.

“We have thousands of past, present and future clients that have and will depend on us to help them make good decisions about their biggest passion on this earth – their home. We now have the tools to communicate with them how they want to be communicated with,” said Pat Riley, president and chief operating officer, Allen Tate Company.

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Allen Tate Realtors is the Carolinas’ largest real estate company with offices in the Charlotte, Triad, Triangle and Upstate South Carolina regions. Allen Tate offers the advantage of hometown service with international capabilities and the latest in real estate technology and maximum marketing exposure. Visit www.allentate.com for more information.

Allen Tate Companies
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