Allen Tate Company’s partnership with QuantumDigital will allow Realtors® to automate, personalize, and track direct mail campaigns
Austin, Texas (March 15, 2011) – QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email marketing, and Allen Tate Company, the number one real estate company in the Carolinas, today announced that they have entered into a strategic direct marketing partnership. This partnership will enhance Allen Tate Company’s direct marketing capabilities through the use of digital response technologies and social media integration.
Allen Tate Company will be leveraging QuantumDigital’s latest advances in digital response technology and social media integration to offer its Realtorsâ a means to deliver customized direct marketing solutions that reach audiences through multiple avenues. With TriggerMarketing™, QuantumDigital’s latest automated, local prospecting tool, Allen Tate Realtors will be able to initiate direct mail campaigns, such as just listed postcards, from out in the field using their smart phone or mobile device. QuantumDigital’s latest social media integration offers Realtors even further reach to clients, by making it easier to initiate conversations on Facebook and Twitter.
“QuantumDigital offers the professional, turnkey operation that Allen Tate Company needs and deserves to help maximize their time serving their clients,” said Phyllis Brookshire, Senior Vice-President, Allen Tate Company.
“The variety of targeted direct mail and e-marketing products offered by QuantumDigital will elevate our marketing strategies to a higher level. We’re especially impressed with TriggerMarketing, a seamless, trackable way to immediately position new listings where we need them – in front of clients and potential referral sources.”
QuantumDigital’s automated marketing programs deliver measurable results. Through a partnership with QuantumDigital, Allen Tate Realtors are able to integrate innovative technologies into their marketing campaigns that are designed to streamline marketing production, enhance campaign performance and deliver response metrics. Robust data and detailed metrics enable Realtors to make strategic decisions toward achieving campaign goals. By streamlining production through automated marketing and response, QuantumDigital helps its partners to define triggers and processes to automate production of a single marketing communication piece or to initiate a multi-touch, multi-channel direct marketing campaign.
“Lead generation is one of the most important activities in any business, and absolutely essential in real estate,” said Steve Damman, President and CEO, QuantumDigital.
“We look forward to helping Allen Tate Realtors increase marketing ROI while maximizing productivity.”
QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at quantumdigital.com or follow on Twitter @RealEstate_QD.
About Allen Tate Company
Allen Tate Company is the Carolinas’ largest real estate company with offices in the Charlotte, Triad, Triangle and Upstate South Carolina regions. Allen Tate offers the advantage of hometown service with international capabilities and the latest in real estate technology and maximum marketing exposure. Visit www.allentate.com for more information.